We Love Digital. digital Signage MCC Blog

We Love Digital

The Customer Experience is everything. These days, marketers have to overcome the effects an increasingly digitized lifestyle has on the brain. According to a report from Microsoft, humans generally lose focus after 8 seconds. Before the mobile revolution began in the year 2000, the average attention span was 12 seconds. This means a marketer must work harder…

Digital signage fundamentals: A roadmap for success

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By Alan C. Brawn, Principal, Brawn Consulting

As we review New Year’s resolutions for 2016, it is a safe bet that many reading this article have on their list the desire to expand their footprint and involvement in digital signage or perhaps enter the fray for the first time. But where should they begin?

Even to the casual observer the digital signage industry is a growing market with apparent opportunities that beg to be addressed. The question at hand is just how to approach and then take advantage of these opportunities. One fact of life in digital signage is that over the last decade it has evolved and those early days of low hanging fruit are on the wane. The good news is that new opportunities abound but they now reside in ways that perhaps are not so obvious and have not yet been discovered or even imagined.