how leaders must deal with crisis communications

How Leaders Must Deal With Crisis Communications

COVID-19 has provided an education that most were not ready for.  None of us attended a course called Pandemic-101 in recent years, right? Has there been uncertainly? Of course.  Anxiety and fear – for sure. While the information has been inconsistent, if available at all, generally accepted behavioral science says that leaders must be as…

The Working Dead: 5 Technologies to Terminate From Your Office Today

Technology is constantly evolving, which means that old, outdated technology is constantly being placed on the endangered technology list, and eventually becoming extinct altogether. Employees should be provided with technology that will help increase their productivity by saving time and effort, reducing human error, and driving speed of service to customers.

Outdated tech, or cobbled together solutions, limit your ability to respond to the needs of your organization and to changes in the market. The following list is our list of the 5 most endangered technologies that you should replace today.…

We Love Digital. digital Signage MCC Blog

We Love Digital

The Customer Experience is everything. These days, marketers have to overcome the effects an increasingly digitized lifestyle has on the brain. According to a report from Microsoft, humans generally lose focus after 8 seconds. Before the mobile revolution began in the year 2000, the average attention span was 12 seconds. This means a marketer must work harder…

Memphis Area Association of Realtors lobby signage

7 Examples for Using Digital Signage in Your Retail Business

The Cupboard restaurant sign

By now, you are sure to have seen digital signage in some form in your daily life. From digital billboards to kiosks in the doctor’s office or hospital, digital signage is everywhere. For example, the menu boards at your local fast food joints are most likely digital signage.  This gives the business the opportunity to maximize space as well as place certain products or offers in prominent, eye-catching positions.  These digital boards also make it easy for the business to change their menu quickly and simply.

So how does this work in other retail businesses?  A clothing store isn’t going to display a list of their products and prices on a digital sign.  That wouldn’t be helpful to someone standing in front of the product.  A car dealership doesn’t need to show the price or feature list of the vehicle since that information is available on the sticker on the car.  What does digital signage offer to these types of retail businesses?

Here are 7 examples of how retail businesses can use digital signage to drive business and maximize customer engagement:…

Digital signage fundamentals: A roadmap for success

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By Alan C. Brawn, Principal, Brawn Consulting

As we review New Year’s resolutions for 2016, it is a safe bet that many reading this article have on their list the desire to expand their footprint and involvement in digital signage or perhaps enter the fray for the first time. But where should they begin?

Even to the casual observer the digital signage industry is a growing market with apparent opportunities that beg to be addressed. The question at hand is just how to approach and then take advantage of these opportunities. One fact of life in digital signage is that over the last decade it has evolved and those early days of low hanging fruit are on the wane. The good news is that new opportunities abound but they now reside in ways that perhaps are not so obvious and have not yet been discovered or even imagined.