Digital signage fundamentals: A roadmap for success
By Alan C. Brawn, Principal, Brawn Consulting
As we review New Year’s resolutions for 2016, it is a safe bet that many reading this article have on their list the desire to expand their footprint and involvement in digital signage or perhaps enter the fray for the first time. But where should they begin?
Even to the casual observer the digital signage industry is a growing market with apparent opportunities that beg to be addressed. The question at hand is just how to approach and then take advantage of these opportunities. One fact of life in digital signage is that over the last decade it has evolved and those early days of low hanging fruit are on the wane. The good news is that new opportunities abound but they now reside in ways that perhaps are not so obvious and have not yet been discovered or even imagined.
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