We Love Digital. digital Signage MCC Blog

We Love Digital

The Customer Experience is everything. These days, marketers have to overcome the effects an increasingly digitized lifestyle has on the brain. According to a report from Microsoft, humans generally lose focus after 8 seconds. Before the mobile revolution began in the year 2000, the average attention span was 12 seconds. This means a marketer must work harder…

Memphis Area Association of Realtors lobby signage

7 Examples for Using Digital Signage in Your Retail Business

The Cupboard restaurant sign

By now, you are sure to have seen digital signage in some form in your daily life. From digital billboards to kiosks in the doctor’s office or hospital, digital signage is everywhere. For example, the menu boards at your local fast food joints are most likely digital signage.  This gives the business the opportunity to maximize space as well as place certain products or offers in prominent, eye-catching positions.  These digital boards also make it easy for the business to change their menu quickly and simply.

So how does this work in other retail businesses?  A clothing store isn’t going to display a list of their products and prices on a digital sign.  That wouldn’t be helpful to someone standing in front of the product.  A car dealership doesn’t need to show the price or feature list of the vehicle since that information is available on the sticker on the car.  What does digital signage offer to these types of retail businesses?

Here are 7 examples of how retail businesses can use digital signage to drive business and maximize customer engagement:…