Digital signage has become a great way for companies to inform visitors of their mission, greet them when they come to the door, and provide an overall wow factor to their corporate lobbies and communal spaces. More companies are utilizing digital signage, in tiled video display systems, touch multiple screen systems, or complete displayscreen overhauls to increase customer excitement in company products.
There is a lot more than goes into digital signage systems than simply purchasing a video wall and hanging it for all visitors to see. Companies want to create content that engages viewers and informs them about things that they need to know. This means more than simply running a ten-minute video on loop throughout the day. Social media, company schedules, welcome messages to visitors, and more fun and creative engagement strategies go into creating custom content for different digital signage solutions.
If you purchase the right system, you can show multiple video feeds that will entertain, while scrolling text informs, imagery flashes by to give example of company accomplishments, and photos of employees flash throughout to create familiarity with visitors. How, then, do we know what we need in order to purchase the right system? Corporate Tech Decisions gives you five things to consider when integrating content management solutions into your digital signage system.
Content Management Software
A digital signage content management system is essential for those companies that wish to display a variety of information in a variety of different media. Content management systems can allow you to display scrolling text in one area of the screen, a rundown of activity of social media sites such as twitter in another area, a video displaying company goals and values in yet another area, changing images of company activity in another, and so on and so forth. It provides a way to arrange this information and schedule when new information appears. It will also provide a space to store and manage content for future use.
An encoder is a device or program that takes your digital media and converts it into a smaller file that is then able to be stored or transferred. Different types of encoders can provide solutions for a variety of solutions for distributing your digital media. An uncompressed AV encoder is good for in-room distribution systems. A JPEG encoder readies files to be distributed on a local area network (LAN). It can support HD and cinema-grade files for distribution. An H.264 encoder is able to convert files for wide area network (WAN) distribution and storage.
A decoder exists to complete the process that the encoder began. They decode the encoded files and make ready them for display for your video wall or projection system. You will need to purchase one decoder for every display. Make sure that the decoder works in conjunction with the encoder. Use an AV decoder for in-room systems, a JPEG decoder for LAN systems, and an H.264 decoder for WAN systems.
A matrix switch is needed when multiple audio-video sources are being broadcast to one or more display systems. Matrix switchers accept signals from a variety of input sources, from DVDs to Blu-rays to apple-TVs to decoders. They then route the output of these signals top the different destinations to display your content. A user then controls the matrix switch to bring up single displays, switch between content, display multiple content on multi-screen systems, or blow up content to display over the multiple screens. Again, make sure that you are using the correct switch for your in-room, LAN, or WAN systems.
Digital Content Distribution
For systems that are more complicated than simply streaming video files to different displays, a digital content distribution software can come in very handy. This will allow you to manage the different displays across your system. You can choose what appears on different screens, schedule information to appear and change as you see fit, and manage content throughout the day. One of the biggest benefits of such software is being able to take over all screens and display a unified message. For security breaches or severe weather warnings, this software could potentially be a lifesaver.
Contact MCC’s Audio Visual Solutions Division today to learn more about Digital Signage!